The creative Process

From Dream to Reality:

In the heart of every child lies a universe of dreams waiting to be explored. prettyFIT x Joanne Peh ❤️ Mimi delves into the magical world of childhood dreams and the incredible power of a mother's love in nurturing those dreams.

This campaign brings to life the enchanting journey of a mother and her daughter, showcasing the wonders that unfold when dreams are supported and cherished.

Celestial Flats

Inspired by a Dream

The Ballet Flats nostalgically honor Mimi’s childhood creativity, inspired by her dreams of becoming a shoe designer at the age of four. Crafted from aluminum foil with a delicate red ribbon, these flats symbolize the innocence of youthful dreams combined with a touch of sophistication.

Starlit Sneakers

Comfort Meets Sparkle

The prettyFIT x Joanne Peh ❤️ Mimi collection sneakers combine comfort and sparkle, inspired by Mimi's slip-on boots. Enhanced by Joanne with a velcro strap for easy wear, they feature stretchy mesh and glittering stars, making every step feel like walking on air, capturing the essence of dreams.

Misty Sandals

Whimsy and Fun

Joanne and Mimi’s beloved stuffed cats inspired the denim Kitty Sandals, blending childhood whimsy with stylish elegance. These playful heels capture the fun spirit of their cherished memories, perfect for all ages.

Embrace Your Dreams

The prettyFIT x Joanne Peh ❤️ Mimi collection is a heartfelt reminder to nurture your dreams with love and care. We hope to inspire you to embrace your inner child's dreams, believe in magic, and cherish supportive relationships.
Celebrate the beauty of dreams with the prettyFIT x Joanne Peh ❤️ Mimi collection.