LOOKBOOK

Woman in a checked suit holding a white umbrella walks by railway tracks, wearing prettyFIT Nova Loafers in burgundy.

Letters to Autumn

A poetic journey through warmth, reunion, and rediscovery. “Letters to Autumn” captures her return to self through every step she takes. From golde...

Woman sitting on a tennis court wearing pink **prettyFIT Brynn Flats** with white socks, showing a sporty and feminine style.

Court Couture: Serving Style in Motion

Court Couture celebrates the beauty of motion and modern femininity. A vibrant collaboration between prettyFIT and Urbanized Co., the campaign brin...

Woman in tent wearing prettyFIT Mady Loafers

Grounds for Escape

Step away from the city and rediscover style in nature’s embrace. Grounds for Escape is about finding serenity in quiet escapes—whether stargazing,...

Pink frosted cake with “31” candles celebrating prettyFIT 31st anniversary.

You’re Invited: prettyFIT Turns 31!

prettyFIT turns 31 with the ultimate birthday bash! Meet The Main Character Club, featuring six bold personalities, six limited-edition tees, and o...

Sweet Steps Home

National Day isn’t just about fireworks — it’s about the little things that feel like home. prettyFIT’s “Sweet Steps Home” campaign celebrates Sing...

Fashion Icon-Big Ideas Begin in Fabulous Shoes

Step behind the scenes of our Fashion Icon campaign—where four standout shoe styles celebrate the women shaping fashion through design, storytellin...